More people have access to a mobile phone or device than a personal computer. In fact, wireless, handheld devices outnumber computers by more than three to one. What does this mean for your business and website? More and more people will be viewing it for the first time, or even exclusively, via a cell phone, smart phone, or PDA. If your site is not optimized for mobile viewing and interaction, you could be losing valuable customers and traffic.
Why not just do nothing? After all, many websites are read perfectly well by mobile browsers. While this is true, there is no guarantee that yours is one of those. Even if it is, there are still issues with speed and quality. Often traditional websites load at a rate that is slower than dial-up. When there are other options available, your potential customers will not wait for your slow site to load. Worse yet is when your site cannot be read at all.
Mobile website design eliminates these problems by streamlining the content of your page, as well as how it is presented. For instance, if you go to Amazon.com on your computer, you will be greeted by ads, blogs, reviews, recommendations, features and services, bestsellers, lists of departments, sections for advertisers and businesses, and more. This gigantic website is easily and quickly accessible because your computer has the speed and space capabilities to handle it. Amazon’s mobile website, however, is much more pared down and sleek. There is a search box and a list of options (such as viewing your account or changing account settings) and a list of the top categories (such as DVDs, books, etc.). You have similar options that are easily and quickly accessed.
The goal of mobile website design is to provide fast, on-demand service to your customers. Mobile internet users are looking for function over form and want information, news, weather, messaging, and more anytime, anywhere. A mobile friendly website design can deliver this to customers and can also deliver customers to you, and we can help. Take a moment to contact us today for a free quote.